Pharrell, David Grutman partner with developer to launch South Beach hotel

Pharrell, David Grutman partner with developer to launch South Beach hotel
Pharrell, Eric Birnbaum and David Grutman with a rendering of the hotel (Getty, Linkedin, Goodtime Hotel) via

The 266-room hotel will include a retail component, 40K SF outdoor pool deck

Developer Eric Birnbaum brought on star power to launch his Washington Avenue hotel in Miami Beach.

Singer-songwriter and producer Pharrell Williams and hospitality mogul David Grutman are partnering with Birnbaum on the Goodtime Hotel, a 266-room hotel on Washington Avenue between Sixth and Seventh streets, which is set to open early next year.

Birnbaum’s Dreamscape Companies is the lead developer of the seven-story building, which was designed by architect Morris Adjmi. Raymond Jungles is handling the landscaping, and Ken Fulk is the designer. Birnbaum is also co-founder of New York-based Imperial Companies.

The roughly $200 million development marks the first major new project on Washington Avenue in years.

“It’s great real estate, and there’s no reason that it shouldn’t go back to what it once was,” Birnbaum said, referring to Washington Avenue.

Grutman, who also owns Swan in the Miami Design District with Williams, was initially brought in to handle the food and beverage component of the hotel. But he introduced Birnbaum to Williams, and the three of them launched Goodtime, a new concept, Birnbaum said. They’re equal partners in the hotel brand, and Birnbaum is the majority owner of the real estate. Fulk, who Birnbaum said created a “whimsical aesthetic” for the hotel, also designed Swan.


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Zulma Torres

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