“This hotel is meant to inspire,” Pharrell tells PEOPLE. “It will be good energy, good vibrations, good space, and of course a good time!”
Pharrell Williams and Miami hospitality honcho David Grutman want guests to “seize the day” at their new Goodtime Hotel on Miami Beach. The multi-Grammy Award-winning singer, songwriter, and producer opened up to PEOPLE about his vision for the new passion project.
“We want the Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” Williams says of the property that stretches along a city block of Washington Ave. in the central historic section of South Beach. “When coming up with the name, we decided to make Goodtime one word as it created a new narrative to light up the community around it. We are taking a long-forgotten street and will again make it the center of attention. We can’t wait to be part of this community.”
The pair envisioned a pink-and-white-striped swimming pool area that mimics the custom green-and-white-striped sheets on the guestrooms’ beds. There’s a glossy peach-toned and natural oak library adorned with giraffe and parrot floor lamps; vibrant elephant art hanging in the lobby; a restaurant wrapped in nubby grasscloth and painted Miami Vice teal; and in the suites, leopard-print benches and signature pink rotary dial phones.
Williams and Grutman’s mission was to break the mold with design and decor by offering an escapist and happy hotel for leisure travelers complete with a lot of attention to quirky detail.