Pura Vida Bay Harbor is Now Open!

Pura Vida Bal Harbor
Images: Pura Vida

Wellness-driven all-day café continues to expand its presence throughout South Florida.

Pura Vida is proud to announce the highly-anticipated opening of its eighth all-day café and locals’ beloved wellness hotspot in Bay Harbor! Since the brand’s inception in Miami Beach in 2012, Jennifer and Omer Horev, the husband/wife duo behind the prominent health-focused restaurant staple, have been steadily expanding the Pura Vida name, upholding a total of ten current locations, two of which are also slated to unveil before the end of this year.

Pura Vida Bay Harbor

With a mission to promote a healthy lifestyle and anchor health and wellness-driven communities, Pura Vida has evolved into a hub for like-minded individuals in each South Florida community in which the brand folds itself. Pura Vida boasts a quality-driven menu catered to help kick-start one’s day, offering an array of fresh juices and superfood smoothies, canned kombucha, artisanal coffees, an extensive All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah and a wide variety of gluten-free and vegan sweet treats. The new location’s menu will highlight a noteworthy selection of delicious freshly baked goods and mouthwatering breakfast sandwiches made on in-house baked bagels and multigrain sourdough toast, perfect for a quick grab-and-go style breakfast or sit-down brunch with friends. Guests can also expect to see the brand’s signature menu favorites like the Mango Salmon, Spicy Tuna, and Vegan Lentil Bowls, as well as the Toasted Chicken Wrap and Jen’s Herb Salad. Recently introduced menu items include the SoBe Salmon Wrap, Fire Egg Bowl, and the Oatmeal Peanut Butter Energy Bites.

Pura Vida Bay Harbor

Quality food and first-rate service are uncompromising trademarks guests can look forward to at Pura Vida’s Bay Harbor outpost, situated on the vibrant palm-tree surrounded corner of Kane Concourse on Bay Harbor Islands. Located just walking distance from Bal Harbor Shops and Surfside beach, the brand-new location inhabits 3,000 square feet of indoor and outdoor space. Familiar Pura Vida patrons will recognize their signature blue umbrellas, which will veil the new location’s outdoor patio area, offering a comfortable, breezy outdoor dining experience for up to 16 guests. The interior was designed to offer an authentic, harmonic ambiance that exudes a sense of casual comfort and minimalist urbanity. Natural tones and wooden finishes adorn the bright, airy space, which can fit up to 40 people, and will also feature the brand’s beloved custom scent, available for purchase in-store or online, in a candle or room spray version. Additional branded merchandise, homemade granola, and fresh-ground coffee products can also be purchased on-site or by visiting puravidamiami.com/merch.

Pura Vida Bay Harbor is located at 1001 Kane Concourse Bay Harbor Islands, FL 33154. Hours of operation will be Monday – Sunday, 8 AM – 4 PM. Ample street parking is easily accessible. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit www.PuraVidaMiami.com

Zulma Torres

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