PURA VIDA HAS OPENED ITS MOST ANTICIPATED LOCATION TO DATE: SUNSET HARBOUR! — Salmon Wrap – Photo courtesy of Pura Vida

The acclaimed South Florida lifestyle brand welcomes its 11th outpost

Pura Vida continues to expand its presence with the debut of its Sunset Harbour outpost. The opening marks the brand’s 11th location and third on Miami Beach, with more on the horizon for 2022. The latest Pura Vida outpost is nestled in the heart of Sunset Harbour, close to main attractions such as the Miami Beach Golf Club, Magnolia Park, and Lincoln Road. The 5,000 square foot space offers indoor seating characterized by the brand’s minimalist design elements and outdoor seating lined with Pura Vida’s signature blue umbrellas.

Vegan Lentil Bowl – Photo courtesy of Pura Vida

“We feel honored to be expanding the Pura Vida family and are excited to be a part of the Sunset Harbour community; Sunset Harbour attracts a vibrant audience from all walks of life. We’re looking forward to connecting with the locals, visitors, and neighboring businesses alike.” – Omer Horev, Chief Brand Officer and Co-Founder of Pura Vida – New to Pura Vida’s special menu is a distinct blue smoothie, “Coco Azul,” made with blue spirulina, moringa, hemp seeds, coconut water, banana, pineapple, mango, coconut flakes; and a sweet potato base option for bowls. To coincide with the Sunset Harbour opening, Pura Vida will introduce exciting new menu items like the ‘Miami Beet’ juice, a signature croissant sandwich with Pura Vida’s egg salad, and four new wellness shots; Daily Green, Eternal Youth, Immunity, and Shot of Glow which will be made available across all Pura Vida outposts.

Pura Vida Sunset Harbour is located at 1940 Alton Rd, Miami Beach, FL 33139. Hours of operation are 8 AM – 4 PM daily. Ample street and public garage parking are available on Andalusia Avenue. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit www.PuraVidaMiami.com.