Zulma Torres 
Pura Vida proudly continues its South Florida expansion within the very city in which husband-wife founders, Omer and Jennifer Horev, grew up – Fort Lauderdale. Launching in December 2021 in Las Olas, this marks Pura Vida’s ninth restaurant opening and the brand’s first location in Broward County, with anticipated plans for several additional Broward County outposts to come within the next 12-24 months.
Boasting 4,442 square feet of outdoor dining space, Pura Vida Las Olas is designed in the brand’s signature Instagram-worthy aesthetic, characterized by minimalist design elements, natural tones, and light wooden finishes that create a bright and airy space. Located at the Society Las Olas building in Fort Lauderdale, the latest Pura Vida unveiling is nestled behind Multidisciplinary artist Daniel Popper’s iconic “Thrive” sculpture and is poised to establish itself as an all-day breakfast, brunch, and lunch destination for locals and visitors.
Pura Vida established roots in Miami Beach back in 2012. Led and founded by husband-wife team Omer and Jennifer Horev, what initially started out as a side passion project quickly expanded into a prominent health-focused restaurant and lifestyle brand with several outposts across South Florida. Today, the couple has nurtured and steadily expanded the Pura Vida brand to include numerous locations, including eight cafes in Miami, one in West Palm Beach’s The Square, and their most recent unveiling in downtown Las Olas, Fort Lauderdale.
Familiar Pura Vida patrons can look forward to the cafe’s quality-driven menu, offering an array of cold-pressed juices and superfood smoothies, kombucha, artisanal coffees, an amazing offering of freshly baked goods, an extensive All-Day Breakfast Menu featuring a range of avocado toasts, free-range egg sandwiches, fresh bagels, wraps, and bowls, Raw organic Açaí Bowls, crisp and refreshing salads topped with wild ahi tuna, chicken, salmon, or vegan-lentil based adashah and a wide variety of gluten-free and vegan sweet treats.
Pura Vida Fort Lauderdale is located at 221 SW 1st Ave Fort Lauderdale, FL 33301. Hours of operation will be Monday – Sunday, 8 AM – 4 PM. Delivery and pick-up are available through the Pura Vida Miami app. For more information, please visit www.PuraVidaMiami.com. Images courtesy of Pura Vida.
