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Royal Dutch Distillers Launches Rutte in the U.S.

The smallest distillery in Holland, founded by Simon Rutte in 1872, has been handcrafting small-batch spirits for seven generations

Royal Dutch Distillers launched Rutte (ROOT-eh), one of the smallest distilleries in Europe, in the United States in July of 2015 and is continuing to expand its consumer base across the nation by providing the highest quality gin, genever, and vodka to the alcohol and spirits world.

From The Netherlands’ historic port city of Dordrecht, Rutte is the result of seven generations of Rutte fathers meticulously teaching their sons the art of distilling, always with a passion for the craft. The Dutch brand produces small-batch, handmade gins, genevers, and vodka in the same backroom that founder Simon Rutte used to distill his concoctions back in 1872. Simon, with access to exotic spices and fruits from the Dutch East Indies, put them to good use in the still.  Soon his potions were so coveted that he converted the family’s café out front into a liquor store. Thus, Rutte was born.

Not much has changed in 143 years. Rutte was small-batch long before it was a catchword, and they have proudly chosen to stay that way. Ingredients, too, are a passion. The artisanal spirits are 100-percent natural, using only fruits, botanicals, and nuts.  Rutte never uses any artificial colors or flavors.  The brand is also committed to careful sourcing, using goods such as cinnamon from Sri Lanka and juniper berries from Italy.  The recipes have been guarded and passed down for seven generations, refined and tailored for today’s audience by Rutte Master Distiller Myriam Hendrickx.  In 2011 Rutte joined De Kuyper Royal Distillers, an 11-generation family business with the same commitment to craftsmanship and heritage. Rutte’s Celery Gin, Dry Gin, Old Simon Genever and Vodka are made at premium quality, making them even more ideal for handcrafted cocktails, as well as drinks calling for elegant notes of flavor:

  • Celery Gin: The old world meets the new world with our celery gin. Generations of Rutte distilling methods, along with some of our new secret recipes, come together to create this signature flavor. Distilled with Juniper, Celery, Coriander, Angelica Root, Sweet Orange Peel, and Cardamom, the Celery Gin denotes a subtle scent of juniper berries, coriander, and cardamon, and tastes zesty and light, with notes of mint, parsley, celery, and anise with a clean and pleasant, yet somewhat salty, finish.
  • Dry Gin: Studying the archives of Simon Rutte’s old notes and methods, we have created an exceptionally smooth spirit. Distilled with Juniper, Coriander, Angelica, Orris Root, Cassia, Bitter & Sweet Orange Peel, and Fennel, the Dry Gin denotes a scent of black pepper, with tropical hints of pineapple, hibiscus, and citrus, with underlying notes of juniper. It tastes of light, citrus grapefruit, some hints of fennel and juniper, wild mild forest angelica. The finish is clean, light and dry, with some astringency.  
  • Old Simon Genever: The Old Simon Genever contains some traditional Dutch ingredients, staying true to founder Simon Rutte’s original recipe of genevers and liqueurs. Made from Juniper, Roasted Walnuts and Hazelnuts, Coriander, Angelica, Mace, Fresh Berries and our secret distillate used in all Rutte genes, known as the “Rutte Mark,” the scent of the Old Simon Genever is one of lightly toasted hazelnut and popcorn, with herbaceous top notes. It tastes of both juniper and ripe apricot, intermingled with toasted wheat and honey. The finish is creamy with hints of white cacao and little astringency.
  • Vodka: Our Dutch vodka has a base of the best French winter wheat distilled to the highest purity level of ultrapure, which is then blended with triple filtered, locally-sourced freshwater to achieve the perfect balance and taste. Distilled with 100% Grain Alcohol from French winter wheat grains, blended with locally sourced Dutch water with hints of black pepper and mint in its scent, denoting a faint roasted fig and anise. The taste is of both white pepper and spearmint, with some residual nuttiness and grain biscuit. The finish is creamy with a soft bready end.

“It is an honor for my family to introduce these unique handmade spirits to the United States,” says Marc De Kuyper, brand owner and president of the family’s Miami-based craft spirits division, Royal Dutch Distillers.  “Rutte has been distilling spirits for seven generations, with recipes faithfully handed down from one generation to the next, using only natural ingredients and the very same methods used by founding father Simon Rutte,” De Kuyper adds. “As an 11th generation family member of our family business, I share the same respect for the old traditions and look forward to building on Rutte’s foundation and legacy to steer the brand into its next seven generations of existence.”

Rutte is proud to announce its partnership with The Bon Vivants, the illustrious cocktail consultancy group that will aid in the brand’s growth nationally. The collaboration will include direct representation from the individuals making up the ensemble, most notably Josh Harris, and Scott Baird.

Voted Best Gin of Show, three times Double Gold for both small batch, dry gin and genever, and one time gold for Vodka in Tasting Panel’s 2015 awards, Rutte is available nationwide for $35.99 – $39.99.

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