Scandal at Setai Miami Beach: General manager defamed, harassed resident following affair, lawsuit alleges

Alex Furrer, Setai Miami Beach, and owners Joe, Ralph, and Avi Nakash. (Miami Beach Chamber of Commerce, iStock, Setai) via

Alex Furrer, who oversees the luxury condo-hotel’s operations, admitted to having sexual encounters with the woman in her suite during working hours

After getting caught having a sexual affair with a female resident, the general manager of the Setai Miami Beach mounted a vicious defamation and harassment campaign against the woman to pressure her into moving out of the luxury condo-hotel, according to recently filed lawsuits.

Alex Furrer, who has headed the Setai’s hotel operations since 2015, admitted to engaging in the inappropriate relationship, including sending sexually explicit messages from his work-issued phone and having sexual encounters with Sarah Lazow, according to court filings and his own court deposition. One of their trysts involved a paid dominatrix and rope, court documents show.

Lazow filed a defamation suit against Furrer in Miami-Dade Circuit Court on Aug. 8, seeking $1 million in damages. Among other allegations, she claims Furrer engaged in acts prohibited in the Setai’s employee handbook. The Real Deal obtained a copy of the handbook and other documentation, including screenshots of employee WhatsApp group chats and screenshots of texts sent by Furrer, that appear to bolster Lazow’s employee handbook claims. His alleged misconduct is the type that would warrant disciplinary action, including termination, according to the handbook.

By Francisco Alvarado
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